Do I have sufficient intercultural competence on board?
Business is about people working together. As Europe’s motto “Unified in diversity” goes, you have to cope with a lot of different mind-sets, mentalities and cultures. Mastering this diversity is crucial for building strong bonds between business partners.
What to do:
Have a positive attitude towards diversity when entering the European market. When you realize that your counterpart speaks English, the party is just about to start. Get acquainted with the mentalities, rules of politeness and business traditions of your meeting partners.